Brochure Design Ideas

The Eight Components of Appealing Brochure Design Ideas

Since the inception of digital media, particularly the internet, marketing as a field has seen tremendous changes. But even in the most volatile of fields, there are elements that enjoy the privilege of stubborn permanence. Brochure is one such element that has an understated but appreciable value even as most marketers turn towards digital media in the pursuit of their marketing objectives.

Print mediums like brochures present a valuable alternative to digital assets of marketing only accessible through a screen. Granted, they’re not primed to produce the kind of results that digital marketing can guarantee, brands can still utilize brochures as an appealing format and a good source of information for customers.

The trick to getting the best value out of brochures is to make it appealing enough to get your customers wanting to pick one and read. That, unfortunately, is much easier said than done unless your brochure design tantalizingly good.

Below, we’ll discuss 8 key components that any alluring brochure design generally possesses and which you can implement right away to level up the design quality of your brochure.

1. Identify The Brand Personality

In order to know the type of brochure that will attract the eyeballs of your target audience, you have to first do some soul-searching and know who you are. Once you answer this question, it’ll set a clear path for you to follow at the end of which you’ll have in front of you exactly what you imagined.

Finding out what your brand is all about will define the tones and styles that you’ll need to play with to design a flawless brochure.

• Simple Fonts

When thinking of the font style and its size, customers like to consume something which is unique as well as loud. What you really want to do here is choose something simple and then pick an immaculate brochure design because sometimes, simplicity is the answer.

You can choose from a variety of font styles and sizes. Instead of going all out with the capital letters, try something that’s low profile but still looks interesting enough for your audience to encourage them to read.

• Create Impact with Colors

You should remember that everything impacts your brochure, be it the design, font size and style, or the color. The colors that you choose should call out to the audience and make them have a proper look at the brochure along with what you’re offering.

Sometimes, it can become quite difficult to choose a particular color, so try to go for a shade of blue if you’re designing a travel brochure which can highlight the destinations and urge the people to sign up for the trip.

You can also go for some neon or vibrant colors if you want to announce a music festival or a party to which you want to invite people to.

• Design

When you think about design, it can very easily become the most difficult part of this entire process. However, it doesn’t have to be. When you think about the design, keep in mind your brand and what it has to offer. This will help you provide a visual to the audience about your product or event that you are advertising about.

Be patient when choosing the design elements and go for the right color coordination, along with the style and perfect overall design. You can also use different types of textures to spice it up a bit so that your brochure can look immaculate.

• Shape and Style

There are various shapes from which you can make an informed decision of what you want. Your brochure can be folded whichever way you want, be it in the center or linear. Considering the fact that your brochure has the perfect design, you can now move on to the typography and think about how you’d want it to be viewed by your audience. You can have it in either center, left or right, depending on your taste.

• Prioritize the Reader

So you’ve been doing a great deal of thinking about how the brochure should look like or what color or details should it entail. But what clearly matters is what your customer or audience would want. Your preferences are secondary to your clients’.

Your brochure should be designed in a manner, which appeals to your customer. It should be appealing enough to make customers want to have a second look at it and can find everything easily, from the brands’ name to the contact details and more.

Keep yourself focused on how your audience would like to receive the information. This will make it clear if you should really be going for those block letters or just keep it simple so as not to overwhelm your customer. 

•  Creative Simplicity

When thinking about what to add in your brochure, try being a bit creative and make it into something your clients can fall in love with. However, being creative is one thing and being “too creative” is another. So try to keep it simple but creative because sometimes, less is more.

• Make Use of Photo Icons

Now that you have made sure you’re using the right colors, tones, font styles, designs and whatnot, you also must include illustrated icons and pictures to give an idea about your brochure. It explains the information provided as well as adds character to the whole thing, making it seem perfect for your audience.

So these are the points you should keep in mind when trying to design a brochure which defines you, your product, event or whatever you’re trying to advertise. As long as it’s designed with the customer in mind and with the goal to appeal, you can leverage your brochure as a reasonably valuable part of your overall branding strategy.