How to Start an Online Business That Grows in 2020?August 18 2020
Are you looking for ways to grow your online business in 2020? Are you short on resources to make that happen? Fear not, as there are many ways you can go about growing your business by taking small and straightforward steps. However, this will only work if you are willing to go the extra mile and learn along the way to make sure your business remains competitive. Without wasting any time, let’s take a look at how you can grow your business in 2020 with ease.
Allows Users to Contact you Easily
If you want more customers, all you need to do is to make it easier for users to contact you. The easiest way to do so is to allow users to contact you directly from your website.
WordPress does not come with a contact form from the get-go, but there are WordPress plugins that will allow you to add contact forms without breaking a sweat. For instance, you can use WPForms Lite to make this happen. And since it is free, you will not have to worry about spending a dime either.
Once your online business starts growing, you can upgrade to WPForms Pro. With it, you will be able to create more intricate forms like polls, surveys, and so on.
Use Search Engines for Organic Traffic
Use Search Engines for Organic Traffic
If you are not using search engines like Google to drive traffic to your website, it is about time you take advantage of them. Believe it or not, search engines can be a significant source of traffic to your website if you play your cards right, and all you need to do is to optimize your website using SEO (Search Engine Optimization). If you do not know what SEO is all about, then you should start with the basics.
Basically, SEO is a set of techniques and guidelines that make your website easier to find. When your website is search engine friendly, users will be flocking to it in no time. As complicated as it may seem, SEO is actually quite easy to do on your own.
To make the most of SEO, you will need content, though, which will be discussed in the next step.
Design a Content Marketing Strategy
Content marketing strategy is all about creating relevant and useful content that will attract your target audience. This way, you will be able to build an audience by getting targeted traffic from search engines without spending a ton of money.
One of the simplest ways to add content to your website is by adding a blog. You can create a separate blog page using WordPress, and then further sort your content into tags and categories.
Now, when it comes to content marketing strategies, you will need to find specific keywords your target audience may be looking for. For this, you will need to brush up on your SEO knowledge, which is a breeze once you put your mind through it.
Content marketing is a highly effective strategy that is proven to yield fruitful results, especially if you are on a budget.
Use Google Analytics to Make Effective Decisions
Beginners mostly rely on guesswork to come up with strategies to grow their online business, but this is a terrible idea, to say the least. You would fare much better by developing strategies using actual data from Google Analytics.
Google Analytics is a useful tool that will give you all the information you need, from visitors on your site to where they are coming from, and so on. You will find plenty of information, all neatly organized and presented beautifully. Of course, it can be overwhelming if you are new to Google Analytics, but you have nothing to worry about.
Once you get the hang of Google Analytics, you will be able to create amazing strategies in no time. To make the most of this handy tool, consider using the MonsterInsights plugin for WordPress. This plugin will allow you to view vital traffic reports on the WordPress dashboard, so you will not have to go elsewhere to find the information you need. If you have an online store, then MonsterInsights will also allow you to track your customers. The possibilities are endless with Google Analytics, frankly speaking.
Make the Most of Social Media for Traffic
Social media platforms have all the potential traffic you will ever need to grow your business. Here, you will find highly engaged audiences.
Taking into account Facebook, with a staggering 1.47 billion active users daily, which is 18% of the world’s population, there is absolutely no reason why your business should not be present on all relevant social media platforms. Other platforms with highly engaged audiences include LinkedIn, Twitter, Instagram, etc.
Seeing how many users are active on social media platforms, there is a lot of opportunity for online businesses that want to take things to the next level. Once you have created business profiles on relevant social media platforms, start sharing your blog posts. Do keep in mind though, do not share your content everywhere, instead share them where appropriate.
It would be a good idea to make it easier for your target audience to share your content as well. Fortunately, there are plugins for that too. With these plugins, your target audience will be able to share your content from your site with the click of a button.
There are a lot of ways you can take advantage of social media platforms for your online business, but it is essential that you keep your business profiles active at all times. To make this possible, here are a couple of ideas worth your consideration:
- Create dedicated Facebook pages or groups for the industry you operate out of
- Retarget users on Facebook via ads
- Use social media to build your email list
If it is not obvious enough, this list can go on and on, but one thing is certain: there is a lot for you to sink your teeth into to grow your online business this year. As long as you are willing to do your homework and learn consistently, then nothing will stop your business from reaching its goals, and perhaps even exceeding them.